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How to do keyword research for SEO ?

Why Keyword Research?

Keyword research is the first step of your growth journey ! The point here is that it’s not always best to write a single piece of content that answers every question around a given keyword.

It’s better to create multiple articles that address different aspects of the same concept.

What is keyword research?

Keyword research is an important part of any digital marketing strategy. It helps you understand the language your target customers speak when they’re looking for your products, services and content. Analyzing, comparing, and prioritizing the best ranking opportunities for websites.

How to do keyword research for SEO ?

How To Do Keyword Research For SEO – How To Do Keyword Research. The best way to find out what keywords your competitors are using is by doing a search on Google and looking at the pages that come up in the results.

This will show you which words people use when they search online to find your product or service. It’s also worth checking out other websites that are similar to yours, as this can give you some ideas of what terms to target. 

How to perform keyword research for free?

SEO is an important part of any online business. It’s not just about having a website, but also making sure that it ranks well in search engines like Google and Bing.

If you want to rank high on Google, you need to make sure that your site has all the right elements that help it get noticed by the algorithm. This includes things such as good page speed, relevant content, and great user experience.

Keyword research

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How to Find Competitors' queries ?

You can use the Google AdWords keyword tool to find out what keywords your competitors are targeting. This is a great way of finding new keywords and also seeing how much competition there is for each one. You can enter up to 10 keywords at once into the tool to see their monthly searches, average position (AP), and cost per click (CPC) and other metric if required.

You’ll be able to see if your current keywords are working for you, and whether you should change them. If you have multiple sites, you can compare the performance of different versions of your site.

What is the best keyword research technique in SEO?

I’m sure you have heard about it. It’s called “keyword stuffing” and it’s a very bad practice that can hurt your website rankings. But what if I told you there was a better way to do keyword research without risking getting penalized by Google!

That’s where the free suggestion tools come in handy called google keyword planner, The tool allow you to type in a few keywords and then suggest related ones based on your previous searches.

The best thing about the tool is that they don’t require you to pay anything. It is completely free and won’t ask you to sign up for anything. All you have to do is start typing in your keywords and let the software work its magic.

What is Search Volume ?

Search volume tells you how often people use a specific keyword. 

Here are three important things to keep in mind when looking at this number:

It’s not the number of people searching for something, but rather the number of searches. There are cases where people might search for a keyword once a month (e. g., “Digital Marketing Agency in Gurgaon”). These searches don’t necessarily increase the number of searches performed by the same person, but they do contribute to the overall search volume. 

It doesn’t tell how much traffic you’ll receive from ranking. Even if you manage ranking number one for a particular keyword, your traffic from that keyword will rarely exceed 30 percent of this number. And that’s if it works.

It’s an annual rate. If there were 120,000 searches for a keyword in one month and none for the rest of the year, its monthly search volume would be 10,000.

What are the best free keyword research tools for SEO?

Keyword Research Tools are a great way to help you find new ranking opportunities that can be used to improve your website’s ranking in search engines. They’re also an essential part of any successful SEO campaign, but there are many research tools available online. Some of these tools are free while others charge a fee.

Keyword research tools are useful because they provide you with a list of potential keyword list or keyword ideas that you can use to optimize your pages. However, some of these tools aren’t as accurate as others. So which keyword research tools are worth using? Here are our top picks:

1. SEMrush – One of the most popular tools, SEMrush offers a variety of features including keyword suggestions, competitive analysis, backlink analysis, and more. This tool costs $99 per month or $399 annually.

2. Keywords Everywhere – Similar to SEMrush, Keywords Everywhere provides a wide range of features including suggestions and competitive analysis metric. Unlike SEMrush, however, it does not offer paid plans. You can get started for free with a 7-day trial.

3. Google Trends – Google Trends allows you to see trends over time and compare different countries. For example, you could enter “digital marketing agency” and see what kind of interest there was in such a term during 2016. This tool is free.

4. MozBar – MozBar is another very popular tool that helps you find relevant keywords. It has a simple interface and lets you quickly scan through millions of results. It’s a good option if you want to run multiple searches at once.

5. Wordtracker – A powerful tool for finding long tail keywords, Wordtracker shows you the popularity of words based on their frequency. It’s easy to use and gives you access to all kinds of information about the words you choose.

6. Ahrefs – Ahrefs is a fast growing competitor analysis tool that makes it easy to check up on competitors and see what search terms they’re targeting. The tool includes a lot of other features like content analysis and link tracking.

7. Market Samurai – This is a relatively newer tool, but it is already proving to be extremely effective. It’s designed to make it easier to generate ideas for landing page titles and descriptions.

8. KWFinder – Another tool that focuses specifically on generating ideas for landing page titles, KWFinder is a bit simpler than Market Samurai. It’s ideal if you just need a few ideas rather than a full report.

9. Google Suggest – Finally, we have Google Suggest. This feature is built right into the search engine itself, so it doesn’t require any additional software to understand your target audience. Simply type a word or phrase into the search bar and click the magnifying glass icon.

10. Keyword Tool – If you don’t mind spending a little money, then this is one of the best options out there. You simply pay for a subscription and then you can use the keyword planner to create lists of target keywords related to your niche and potential customers.

11. Long Tail Pro – If you’re looking for even more advanced functionality, Long Tail Pro may be perfect for you. It will automatically add new keywords to your list each day and show you how many people are searching for them.

12. Scrapebox – If you’d prefer to use something a little less technical, Scrapebox is a great choice. Simply sign up and start saving web pages as RSS feeds. From there, you can use these feeds in a variety of ways (like adding them to an email signature).

13. Screaming Frog – Have you ever tried crawling your own site? With Screaming Frog, you can easily download all of the images from your website and export them to a folder. Then, you can use those files to build any number of SEO tools.

Why keyword research is important ?

People usually ask if their domain name is a keyword are there any chances of rank higher? It wont help much until you have an engaging content on your web domain.

Keyword research process is an essential part of any SEO strategy. It’s the first step in creating a great content marketing plan and it will help you create high-quality, relevant blog posts that rank well on Google.

You should always try to include 2–3 keywords per post. That way, you give yourself room to breathe when writing your next piece of content. Its one of the proven methods which work well.

You also want to focus on researching keyword phrase that are highly competitive. These keyword phrase tend to get more traffic than others, which means you’ll have a better chance at ranking higher for them.

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How to research relevant keywords on Google?

There are a lot of ways to find out what people search for online. One way is by using the free Google Keyword Planner tool, which will tell you how many broad keywords there are per month and where they’re coming from.

Another option is to go through Google Trends. Here, you can enter a topic or keyword and compare its popularity over time.

How to do keyword research using Google keyword planner?

Google Keyword Planner is a tool that can help you find the right effective keyword for your website. It’s free, and it works by analyzing how people use search terms in Google. You can use this information to improve your site’s rankings and reach target customer.

This shows you the most popular keywords within your chosen location. The top three results are displayed here, but you can choose to view up to 100 results.

To filter the data further, you can change the date range and select specific countries. For example, if you wanted to know about the UK, you could set the date range to January 1st, 2018 – December 31st, 2017.

If you only want to look at certain types of queries, such as “keywords”, “long tail keywords”, or “competitive keywords”, you can click on the dropdown menu and select the type of query you want to analyze.

The second section of the page allows you to sort the data based on different criteria. This includes the volume of monthly searches, average position, cost per click, and so on.

The final section gives you some advice on how to optimize your campaigns. For example, it tells you whether or not you should bid on keywords with low competition.

How to do Keyword Research Using Google Trends ?

Google Trends is another useful tool that can help you learn more about your target audience.

It lets you search for topics across different regions, including the US, UK, Canada, Australia

and New Zealand. Once you’ve found a term that interests you, you can then check out the trends over time.

For example, let’s say you were interested in learning more about the phrase “Best Architects in the London”.

You would be able to see how often people searched for this term in the last year. You can even narrow down the search to a particular country.

For example, if you wanted more info about the UK, you would By doing this, you can identify any changes in interest over time. If you notice an increase in searches, you may want to consider adding more articles related to this topic.

How to choose the right keyword theme ?

ome marketers may refer collectively to groups of related phrases as “topics” or “themes.” These are often groups or clusters of individual keywords that signal similar needs or intents by a searcher.

Because a searcher may have multiple intents when researching (searching for) a specific topic, it’s important not to boil down research to simply compiling a list of keywords, but rather to understand the searcher’s intent and then identify the most relevant terms along with keyword difficulty.

Instead, you should focus on building an intricate set of keywords that fall under one search intent.

If you write one piece of content that answers all of the questions within a particular topic, then that one piece of content is optimized for that topic.

If there’s no clear answer to the question, then it might be best to create an entire section of your site devoted to answering the question.

For example, if your post is about “how to make vegetable soup” one single post might satisfy all of your keyword requirements, such as:

How to cook vegetable soup?

How to make healthy vegetable soup?

How to cook vegetable soup with cream?

How to prepare vegetable soup for a patient ?

How to make vegetable soup in the microwave?

How to cook corn vegetable soup?

How to make vegetable soup without oil?


Must learn concepts for doing keyword research.

Before we go into keyword research, let’s briefly explain some of its key concepts.

A focus or key phrase is the word or phrase that you want a certain page of your site to be found by when someone searches for that term in Google. Keyword research involves determining which queries people use when they’re searching for something online.

Long-tail keywords tend to be more specific and less frequently searched for than head keywords (Keyword difficulty is more), so they’re better suited to your business. Niche terms focus on a specific topic. The longer and more precise SEO keyword is, the easier it is to rank for them since they will have fewer competitors. Even though fewer people are searching for these keywords, they might be more likely to buy, subscribe, register, or whatever you’d like them to do.

Keyword research involves making decisions based on your keyword research results. For example, which content are you going to write first? Which part of the problem will you focus on first? Where will you publish it? And how will you publish it? (e.g What kind of content will you create?

Understanding search intent is key here. You need to discover what a searchers actually wants or needs. You’re not just looking at keywords; you’re looking at the underlying goals of what people want to know, do, or buy. Your content should solve the searcher’ s problem. Content design is also called content strategy.

Tips for doing keyword Research

More than half of online activity begins with searches in search engines like Google and Bing.

That’s one reason why keyword research should be at the heart of any online marketing campaign, but there are others.

Keyword research aims to find out what people are searching for online and determine exactly what it takes to rank for those keywords.

If you don’t know what keywords you should be focusing on, how will you effectively improve your website, target phrases to use for link building, or create content for your audience?

We’ll start by going through the steps needed to set up a checklist for your Research. Then, we’ll discover the best keywords for your main website’s search engine optimization and topics to write about for content development.

Next, we’ll cover what data will help you decide which keywords to target.

The last section will be a collection of the most popular posts on keyword research.

Before start: Checklist Set Up

The first thing you should do is set up a Google spreadsheet to record your data

You can download a basic Excel spreadsheet here. This document has columns where each tool is used. You can add or remove columns as you wish to match your keyword research requirements.

Conclusion: Keyword Research

Keyword research is important if you want to drive visitors to your site.

There are many ways to go about researching keywords besides those I mentioned here. As you become more experienced with keyword research techniques, you might want to try out some different ones.

You can use a variety of keyword research tools to help you find keywords for your content and be ahead in the competition. We’re constantly working hard to  make you aware about digital marketing and driving traffic for brands.

If you don’t want to do your own SEO, keyword research, or digital marketing, then you can contact my digital marketing agency in Delhi/NCR for help.

Write down below your answers in the comment section 

Which is your favorite way of doing keyword research?

Which are your favorite keyword research tool?

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